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Revlon Colorsilk Beautiful Color™ in shade 70 Medium Ash Blonde is a permanent, ammonia-free hair color designed to deliver rich, multidimensional results. Infused with keratin and silk amino acids, it helps improve hair texture and leaves your hair in better condition after coloring. With 100% gray coverage and Revlon's 3D Color™ Technology, it ensures vibrant shine and depth. Perfect for those seeking salon-quality color at home. Made in the USA and 100% authentic.